I'm Alex, a product design leader based in Brisbane, Australia with 17+ years of experience shipping products at scale. I've been designing at the frontier of AI—leading design at Alpaca Markets (2M+ traders) as Director of Design, managing design at Expedia for B2B mobile, and building IoT/ML systems at Redback Technologies. I focus on experiences where the intelligence is invisible and the design does the talking.
I lead design teams, establish AI UX principles, and work closely with engineers and product leaders to ship AI experiences people can trust.
Real experience shipping AI products, brought to your stage, your all-hands, or your team. I make the abstract tangible and leave audiences with something they can actually use.
Book Me to SpeakConferences · Company all-hands · Team workshops · Panels · Fireside chats
How to transform your product through deep customer understanding — practical research methods that work at any team size, with real-world frameworks you can apply immediately.
View Masterclass ↗When the margin for error is zero, AI design demands more. How to build trust, transparency, and meaningful human control into AI products where the stakes are real — from fintech to healthcare to infrastructure.
View Talk ↗How AI is reshaping design leadership, what skills matter, how teams should be structured, and where the real opportunities are for designers willing to go deep.
17 years in design, with deep specialisation in AI product design,
shaping interfaces that make machine intelligence feel human.
Designing UX patterns for chat, completion, and agentic AI with trust, transparency, and appropriate control built into every interaction.
Building component libraries and design systems purpose-built for AI products, covering dynamic content, probabilistic outputs, and real-time generation.
Embedding ethics, explainability, and user agency into AI products from day one. The best AI experience is one people can trust.
AI-Prompted Personal Project
Fully AI-built day trading simulator with real market data integration