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Head of Design at LMG · Sunshine Coast, Australia

Alex McMahon, User Experience Leader and AI Builder.

18 years experience designing products for audiences around the world, now focused on human-AI experiences: defining the frameworks, standards and interaction patterns that make AI usable, trustworthy and human centred.

Currently Head of Design at LMG, leading a team of seven across research and product design. Building for brokers and home buyers throughout Australia and New Zealand.

Previously at News Corp, Expedia, Virtually Human Studio, Redback Technologies, Alpaca Markets and Loan Market Group. Volunteer for environmental and human rights organisations since 2009.

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Years in UX design
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AI Assistants shipped this year
Millions
Users reached
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Designers hired

Building and enabling with AI.

AI Assistants

Shipped MyQA, My Note Writer, My Docs, My Policy and My Data Analyst at LMG — AI assistants used on a daily basis by businesses and brokers across Australia and New Zealand to improve their workflows.

AI Behaviour & Pattern Libraries

I craft AI design pattern libraries and success-measurement frameworks: standards for how designers work on AI, from onboarding to response style, output and accuracy, plus a way to measure whether AI output is actually succeeding. Built hands-on with data teams.

AI Design Builders

Upskilling designers to ship code, from prompt-driven design to pushing PRs in GitHub. The first design team at LMG to ship UI changes to production, turning a design team into a build team.

Trust & Oversight in Regulated AI

Designing AI under ASIC and NCCP regulation, where trust, transparency and human oversight are starting constraints.

Stack
Claude GitHub Gemini Bolt.new Figma AI Slack ClickUp Netlify VS Code Perplexity Zapier

I speak and teach on design and human centred experiences.

AI X Design · Web Directions
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IxDF Masterclass
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Beyond Games — Virtual World UX
Conference Talk
Australia Digital Conference
Conference Talk

Things I've built this year with AI.

I build full apps for my own life when what exists isn't good enough.

Trading Bot

A fully automated trading system with custom signal logic, position management, risk controls, and execution — runs 24/7 without me touching it.

Energy Dashboard

A real-time home energy app pulling live data from solar panels, battery storage and grid — with forecasting, alerts, and usage optimisation built in.

Train App

A native iOS app for my daily commute — real-time departures, platform tracking, smart notifications, and widgets. Built because the official app is unusable.