I'm Alex — a design leader who builds AI products people can trust. I've led design organisations at News Corp, Expedia, Virtually Human Studio, Redback Technologies, Alpaca Markets and Loan Market Group — across global corporates and high-growth scale-ups, managing designers, design managers, 3D artists and front-end engineers across three continents.
Along the way I've shipped a company's first AI assistants to its entire user base, authored a 13-category agentic-AI pattern library, built AI research functions from scratch, and led design through regulation, compliance and 0→1 launches.
I build full apps for my own life when what exists isn't good enough. These aren't weekend prototypes — they're production tools I use every day.