17 years making complex technology feel human — across design leadership, AI product design, and 0→1 launches.
I'm Alex — a design leader who builds AI products people can trust. I've led design organisations at News Corp, Expedia, Virtually Human Studio, Redback Technologies, Alpaca Markets and Loan Market Group — managing designers, design managers, 3D artists and front-end engineers across three continents.
Along the way I've shipped a company's first AI assistants to its entire user base, authored a 13-category agentic-AI pattern library, built AI research functions from scratch, and led design through regulation, compliance and 0→1 launches.
Patterns for chat, completion and agentic AI — confidence signalling, human override, contestability.
Component libraries built for probabilistic, dynamic content — error recovery, graceful failure, prompt-to-code ops.
Explainability, contextual disclosure and compliance-led design embedded from day one.
I speak at conferences and run workshops inside organisations — helping design teams, product managers and executives build genuine fluency with AI tools.
I build full apps for my own life when what exists isn't good enough.
A fully automated trading system with custom signal logic, position management, risk controls, and execution — runs 24/7 without me touching it.
A real-time home energy app pulling live data from solar panels, battery storage and grid — with forecasting, alerts, and usage optimisation built in.
A native iOS app for my daily commute — real-time departures, platform tracking, smart notifications, and widgets. Built because the official app is unusable.