I'm Alex — a design leader with 17 years building products for audiences around the world, from native iOS and Android apps to AI agents, trading platforms and developer tools. I've led design organisations at News Corp, Expedia, Virtually Human Studio, Alpaca Markets and Loan Market Group — across global corporates and high-growth scale-ups, managing designers, design managers, 3D artists and front-end engineers across three continents.
Along the way I've shipped a company's first AI assistants to its entire user base, authored a 13-category agentic-AI pattern library, built AI research functions and internal AI workflows from scratch, and led design through regulation, compliance and 0→1 launches. I design AI that earns trust by showing its reasoning.
I've spent years building AI products in the real world — the wins, the missteps, and the hard calls in between. I bring those stories to stages, all-hands and teams in plain language, with takeaways people can actually use.
Book Me to SpeakConferences · Company all-hands · Team workshops · Panels · Fireside chats
How to transform your product through deep customer understanding — practical research methods that work at any team size, with real-world frameworks you can apply immediately.
View Masterclass ↗When the margin for error is zero, AI design demands more. How to build trust, transparency, and meaningful human control into AI products where the stakes are real — from fintech to healthcare to infrastructure.
View Talk ↗How AI is reshaping design leadership, what skills matter, how teams should be structured, and where the real opportunities are for designers willing to go deep.
17 years in design, with deep specialisation in AI product design,
shaping interfaces that make machine intelligence feel human.
Designing UX patterns for chat, completion, and agentic AI with trust, transparency, and appropriate control built into every interaction.
Building component libraries and design systems purpose-built for AI products, covering dynamic content, probabilistic outputs, and real-time generation.
Embedding ethics, explainability, and user agency into AI products from day one. The best AI experience is one people can trust.